The campaign was created for people who were born between 1946 and 1964. It showed snapshots of the past as a way of educating viewers that perhaps in their wild days they might have unknowingly contracted hepatitis C. 

Creative Role: Sr. AD Interactive/Animator   •   Agency: GSW   •   Campaign: Hepatitis C Made Simple

This video is 1 of 3 that was created as a means of explaining how anyone could get hepatitis C during the course of their life.
Creative Role: Sr. AD / artist and animator.

INCIVEK, the unbranded version of the hep C campaign, launched first. It had plenty of printed materials, along with patient stories about past risk of exposure as a motivator for hep C testing.​​​​​​​

The other cool stuff

Back to Top