The campaign was created for people who were born between 1946 and 1964. It showed snapshots of the past as a way of educating viewers that perhaps in their wild days they might have unknowingly contracted hepatitis C.
Creative Role: Sr. AD Interactive/Animator • Agency: GSW • Campaign: Hepatitis C Made Simple
INCIVEK, the unbranded version of the hep C campaign, launched first. It had plenty of printed materials, along with patient stories about past risk of exposure as a motivator for hep C testing.