The campaign was created for people who were born between 1946 and 1964. It showed snapshots of the past as a way of educating viewers that perhaps in their wild days they might have unknowingly contracted hepatitis C.
Creative Role: Sr. AD Interactive/Animator • Agency: GSW • Campaign: Hepatitis C Made Simple
The task: To create videos on how Hepatitis C works and how someone could have acquired it unknowingly.
The result: This is 1 of 3 videos that was created as a means of explaining how anyone could get hepatitis C during the course of their life. And to give the viewer a hypothetical question, “If you were a wild child in your younger days, you should probably go get checked”. In the end this campaign was wildly successful to this day.
Creative Role: Sr. AD / artist and animator.
The result: This is 1 of 3 videos that was created as a means of explaining how anyone could get hepatitis C during the course of their life. And to give the viewer a hypothetical question, “If you were a wild child in your younger days, you should probably go get checked”. In the end this campaign was wildly successful to this day.
Creative Role: Sr. AD / artist and animator.
INCIVEK, the unbranded version of the hep C campaign, launched first. It had plenty of printed materials, along with patient stories about past risk of exposure as a motivator for hep C testing.
My designs were used in multiple print pieces throughout the US and translated in many languages.
