Hologic's Humancare campaign was created due to challenges faced in resource-limited emerging markets. My work communicated solutions to help hospitals to improve patient care across the glove.
Creative Role: ACD/UX • Agency: GSW • Campaign: More than healthcare. Hologic humancare.
Created a header animation from a single image, called a living-still. I was also asked to create all infographics for the site as well as the look and feel for the main header images.
I created a series of living-still images animated to show the love and connection between people and the device that would ultimately help those small hospitals in rural areas.