Hologic’s Panther system and Panther Fusion are a molecular testing system for any diagnostic lab. When we first started this year-long project, we held a large workshop with Hologic’s internal team. The task was to walk away with clear initiatives as well as the big idea for a full campaign. My team and I soon began work on all strategies with full branding, three style guides for each assay, multiple print pieces, and a 3D animated model of the panther. The interactive components were multiple websites for the US and emerging markets along with videos on how the Panther operates and a series of how-to’s for the sales teams.
Creative Role: ACD/Design/Team Lead • Agency: Ignite/Palio now GSW • Campaign: Panther Has New Pray • Awards: 3 Total