At the time I was asked to lead the team, Ignyta was in the beginning stages of redesigning their entire brand identity. Their passion for medical science and love of helping people needed to come through in the campaign. I was also privileged to have designed the massive wall print on their office entrance and the animated iPads across the wall displaying their history. As a team lead, I managed all levels of creative and oversaw a video and photo crew to capture the modern, sleek office environment that Ignyta wanted to show.
Title: ACD/Design/Team Lead • Agency: KPI Agency