Hyundai partnered with the NFL to create the ultimate fan participation. The task was to create an experience where fans catch the winning ball and share it with friends. The end result was a realtime edited short video with the fan entering a 360° green room, playing with their favorite team and ultimately, the fan catching the ball for the touchdown. ​​​​​​​​​​​​​​
Creative Role: ACD/Design/Conceptul    •   Agency: Spinifex Group
Fans entering the green room and video of the football team are edited in.​​​​​​​
In the green room, the fan catches the ball and lands on a green crash mat.
The result is then captured and the background is added.
Screenshots of the full experience from the team huddling, to the fan catching the ball, to the fans celebrating.
The final result is then shared via social.
A closeup of what the fan saw after he caught the ball and what it felt like to have a large man running after you. ​​​​​​​

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